If you own a rental property, you should understand how crucial marketing is to attracting the ideal tenants. You’re passing up a fantastic chance if you haven’t used virtual tours! Implementing a virtual tour system for prospective tenants can serve as an effective means of acquainting them with the rental properties prior to their physical visit, thereby showcasing what to anticipate. We’ll go over the advantages of using virtual tours for your rental property marketing and the reasons why every owner of a rental property should in the paragraphs that follow.
Virtual Tour Basics
A virtual tour, which allows prospective tenants to virtually navigate a rental property, is a computer-generated simulation of the space. Virtual tours offer a thorough and immersive picture of every room, unlike photos that just show a portion of the property. Virtual tours also provide potential tenants the chance to see how their furniture will fit into the house and estimate the size of the rooms and other spaces.
A growing number of prospective tenants favor virtual tours of rental properties, according to recent research. More than 70% of renters indicated that they would be ready to rent an apartment without physically seeing it if they could view it online via a 3D virtual tour, by the research compiled by Zumper.
Types of Virtual Tours
Prospective tenants are afforded an immersive experience via virtual tours, which enable them to observe your rental properties from any location without physically being present. In this manner, before they visit the property, they can check the space and decide if it meets their wants. There are three primary types of virtual tours that you can choose from: virtual reality tours, 3D virtual tour, and 360-degree virtual tours.
1. 360-degree Virtual Tour: A 360-degree virtual tour is produced by combining multiple photos into one panoramic picture. Click and drag to explore the room—this feature gives prospective tenants a comprehensive overview of the space in a single image. The 360-degree virtual tours are a great choice for rental property owners who are new to using virtual tours because they are inexpensive and simple to create.
2. 3D Virtual Tour: Compared to a 360-degree virtual tour, a three-dimensional (or “true”) virtual tour offers a more immersive experience by letting prospective tenants explore the property as if they were in person. A rental home is photographed extensively, then compiled using specialized software to make these tours. Three-dimensional virtual tours are usually reserved for luxury rental homes due to the time and work involved in producing results of this caliber.
3. Virtual Reality Tour: The newest and most entertaining way to view homes is through virtual reality (VR) tours. Potential tenants are afforded the opportunity to virtually traverse the premises, investigating each room, by donning a virtual reality (VR) headset. As virtual reality VR technology becomes more widely available, excursions that were previously uncommon are now becoming more commonplace.
The Benefits of Using Virtual Tours
Having reviewed the fundamentals of virtual tours, we can now examine the advantages of utilizing them in the marketing of your rental property.
• Convenience. The convenience factor is by far the biggest advantage of virtual tours. Visitors to your rental properties can take tours without having to interrupt their workdays or leave their homes. This is especially helpful for renters from out-of-state or abroad who need assistance setting up a time to come and take a personal tour of the home.
• 24/7 Availability. Virtual tours are accessible seven days a week, twenty-four hours a day. As a result, prospective occupants are able to schedule tours of your rental properties without having to accommodate your schedule.
• Increased Online Engagement. Additionally, virtual excursions have been shown to boost engagement. The SEO, or online presence, of your rental property in search engines can be enhanced via virtual tours. Including a virtual tour in your property listing is a fantastic method to offer new material and raise your listing’s search engine position because Google favors original content.
How to Optimize Your Virtual Tours
Having learned the advantages of virtual tours, here are some pointers to help you get the most out of them:
• Quality Matters. When it comes to virtual tours, quality counts. Avoid using low-resolution or grainy photos and instead use high-quality images and videos,. Use high-quality virtual tour information if you want prospective tenants to appreciate the value of your rental homes.
• Include a Call to Action. You should end your virtual tour with a call to action (CTA). An encouragement to proceed, such setting up a showing or getting in touch with you for further details, is provided via a caption or button labeled (CTA). Potential tenants can advance closer to becoming actual tenants by taking action, which is made possible by the inclusion of a CTA.
It is a fantastic notion to provide prospective tenants with a sense of your rental properties without requiring them to pay a physical visit; virtual tours enable this. This is the ideal time to start using virtual tours in your rental property marketing if you haven’t already. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
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