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10 Ways to Attract Renters in the Student Housing Market

Sanford Student Studying at HomeAs a Sanford property manager, you recognize that attracting tenants might be challenging. In the student housing market, it can be even tougher to compete against dorms. However, with the right tips and strategies, you can attract quality student renters and maximize your profits. This article will talk about ten tips to help you stand out against the competition and attract quality student renters!

1.      Advertise online

Most students begin their search for housing online. See to it that your rental property is listed on all major websites, such as Zillow, Trulia, and HotPads. Along with online listings, you must put your rental property on social media platforms like Facebook and Instagram.

2.      Offer furnished units

Several students are not interested in bringing furniture with them to college. Offer furnished units or enable tenants to rent furniture from you. This will make your units more appealing to potential renters.

3.      Install a washer & dryer

Students do not want to trek down to the laundromat whenever they have to wash their clothes. Having a washer and dryer in your rental property will make it more attractive to potential renters. It may also save you money in the long run.

4.      Include utilities in the rent

Several students are on a tight budget and are seeking strategies to save money. Including utilities in the rent can make your units more inexpensive and enticing to potential renters.

5.      Offer flexible lease terms

College students often have different schedules from year to year. Give flexible lease terms so tenants may remain for as long or short as required.

6.      Provide extra amenities

Numerous students are seeking rental homes that offer amenities such as a nearby gym, pool, or public transportation. If you can provide or highlight these amenities, you will be more likely to lure potential renters.

7.      Location, location, location

College students prefer to be close to campus and all the action. See to it that your units are in a prime location so tenants can effortlessly get where they need to go. If your rental property is a bit farther away, be sure to offer information on bus or train routes that will get students to campus.

8.      Sell a lifestyle, not just a room

College students desire to dwell in an exciting and vibrant community. Remember to market your units as being in a desirable location with plenty of things to do nearby. Try to incorporate information about local hotspots and activities in your listing.

9.      Offer extra storage space

College students typically possess a lot of items, so giving extra storage space may help make your listing stand out. If your rental property has many closets, a garage, or a shed, highlight that in your listing.

10.     Add security

Students want to feel safe in their homes, so add security features, including deadbolts, keyless entry pads, security doorbells and cameras, and other inexpensive things. These features will help put tenants’ minds at ease and may even help you acquire higher-paying renters.

Competing against the dorms for student renters can be an unpleasant feature of owning rental properties. But by adopting these tips, you can more effortlessly attract quality student renters and maximize your profits!

 

Would you like to learn more about maximizing your rental property’s potential in the student housing market? Real Property Management Vanguard has the answers! Contact us online today.

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